Ignite FB Tracking PixelSelling Your Home in a Competitive Market - Annette McCullough
Selling Your Home in a Competitive Market

by Annette McCullough 02/03/2019

Creating curb appeal is an essential ingredient to attracting potential buyers to a house for sale. Similar to the concept of "dressing for success," when you make a strong first impression, your chances for producing positive results are greatly enhanced.

Looking good from the outside is the first step to capturing people's interest, but that's only the first of several hurdles that you have to clear. The last thing you want to do as a home seller is disappoint prospective buyers when they start looking around inside. That's why it's important to start strong and finish strong! While that may be easier said than done, it's a principle of success you can't afford to ignore.

Once you put your house on the market, there are two factors that could potentially work against you: the elements of time and competition.

  • Time is of the essence: Time can either be your friend or your adversary, depending on how long your house has been on the market. When house hunters see the words "just listed," it creates a feeling of excitement and urgency. For many eager home buyers, those two words mean there's a fresh opportunity to discover the house of their dreams... or at least a reasonable facsimile! It's especially enticing to frustrated buyers who have already looked at a lot of homes, without having found the right one yet. When a new house is listed and put on the market, couples will be thinking and saying "Maybe this house will be the one!" Your challenge as a home seller is to do everything possible and cost-effective to live up to their expectations! An important factor to keep in mind is that the longer a house is on the market, the less appealing it generally is to prospective buyers. Once a house has been languishing on the market for more than a couple months or so, it also puts the sellers at a negotiating disadvantage.
  • Competition is a fact of life: Buying a house is weighty decision. No one takes it lightly, and few buyers are going to make an offer on a house if they haven't looked at several others, too. Well-organized house hunters will have wish lists, "must have" requirements, and detailed notes and recollections about how each house stacks up. So it's important to work with your real estate agent to present your home in its best possible light. When your home compares favorably to other similar properties on market, your chances of getting it sold within a reasonable period of time are greatly improved.
Maintaining an appealing exterior will help give you an inside track in the competitive real estate market, but making sure your property is in good shape from top to bottom will often be the deciding factor in how soon you get to the finish line!

About the Author

Author
Annette McCullough
Choosing the right Realtor is easier than you think. When you select Annette to represent your real estate needs, life just got easier! After serving more than 25 years in banking and residential lending, Annette’s knowledge of the mortgage industry makes the buying process seamless. Her vast background in real estate finance and closing will ensure that she not only finds your dream home, but guarantees the key as well. Hailing from Frankfurt Germany, Annette’s upbringing and work ethic are responsible for the discipline, attention to detail, and follow-through she brings to her work. Formally educated in finance, Annette went on to become a senior accounts manager at Post Bank, Frankfurt. Customer service is her cornerstone as she is a focused listener and able advisor who competently matches the clients’ needs to the right property, and assures an honest and efficient transaction. As a careerist military spouse, the challenges of moving and resettling often was a norm that Annette learned to master. As an alumni of Lees-burg High School, her husband Ron is a local with a large family. So, settling down here, after retiring from the military, made for the perfect landing. Central Florida has so much to offer and great weather to boot. Annette and her husband enjoy kayaking in the many lakes and springs in the area and taking long walks with their Beagle "Bailey”. Realty Executives in the Villages focuses exclusively on the re-sale market of The Villages as well as all of the surrounding active adult communities. Whether you are buying or selling, giving your real estate dreams an address is what Annette does best!